Arisha Smith

Founder, Managing Partner

Arisha Smith, an innovator in advertising technology; has designed growth strategies for businesses leveraging digital, social and mobile platforms for over twenty years. Arisha, one of the first African American women to work in the advertising technology space for multicultural audiences, crafted the first million-dollar online advertising program for the Tom Joyner Morning Show, subsequently Interactive One.

As Managing Partner of Idyllic Interactive, Arisha leads the agency’s business and charts the journey towards demonstrating results. Arisha also advises on topics such as yield management, customer experience and sales strategy to large scale ecommerce brands. In the tech startup space, Arisha is a known innovator that leverages Idyllic Interactive’s proprietary business intelligence formula for growth, to help startup businesses accelerate and operate lean and efficient marketing strategies.

Arisha is a mother and a wife that balances her time between owning multiple businesses, serving her community and cherishing her household. As the mother of two amazing scholars, Legend and ConnorAce, she is engaged at their schools through the PTA board, communications committees and room mother. As a wife and business partner to her husband, Sean, Arisha and Idyllic Interactive support the administrative and technology needs for Sandaga 813 and Whiskeys Dallas. During personal time, the family enjoys exploring new restaurants, entertaining friends and visiting many of Dallas’ beautiful outdoor parks.

Arisha Smith is a graduate of Florida A&M University in Tallahassee, Florida. During her time at FAMU, she earned a Master of Business Administration and Bachelor of Science degree; and became a member of Delta Sigma Theta Sorority, Inc.

Brand Experience:
Consumer Product Goods, Retail: Del Real Foods, General Mills, Walmart, Camille Rose
Municipal: City of Dallas Office of Cultural Affairs
Entertainment: Samuel Goldwyn Films, Soul Train, NBC Universal, 20th Century Fox, Universal Pictures, Sony Pictures, Tom Joyner Morning Show (Reach Media), Vibe Media Holdings
Non-Profit: American Heart Association, Ignite National
Automotive: Toyota
Technology: AT&T, Microsoft Advertising, Accenture Digital

Agency Experience:
Liquid Soul Media, Authentique Agency

Startup Experience:
Exception-ALLY, NewMe Accelerator, Pigeon.ly, InterActive Corp : Diversity Startup Digital Initiatives, Nuracode, InflexDigital