The holidays are over, but that doesn’t mean your sales growth have to end. Did you capitalize on your Small Business Saturday sales? Meaning did you capture user data, review purchase behavior, retarget and create lookalike audiences? Ok, if that is taking you too fast, let’s start with the basics; here are a few things to consider during this “Get Money 2020” season:
We have all seen it; the “testimonial” photos from reality starts on Instagram about skinny teas, waist trainers and teeth whitening. We roll our eyes and scroll past the image, but one cannot help but wonder: “How much did that person get paid to post that?” Yes, there’s money to be made, perks and VIP swag for brand influencers; but, before you start buying followers and likes trying to get your social weight up, check out what a job description for the role of endorser might look like.