August 5, 2025  

From Booth to Inbox: Building Better Post-Event Funnels

The event is just the beginning. Most of your ROI will come after the booth is packed up.

But if your post-event funnel is slow, generic, or nonexistent—you’re leaving leads (and money) on the table.

Better Funnel Design

  1. Pre-tag your leads: Capture source, interest, and urgency
  2. Automated email flows: First message goes out within 24 hours
  3. Content match: Send the right download, coupon, or demo based on their interest
  4. Route hot leads: Flag VIPs for personal follow-up

Real Example

At a food service show, we deployed a simple 3-step flow:

  • SMS opt-in at booth → tagged by interest (menu planning, prep ease, etc.)
  • Automated email with relevant content
  • High-interest leads pushed to HubSpot sales pipeline

Conversion? 39% higher than the previous year.

Related Article

Lead Generation at Events: Turning Conversations into Conversion Data

Final Thought

Don’t make your best event leads wait. Build systems that move as fast as your conversation—and keep the relationship going.

April 5, 2025  

Lead Generation at Events: Turning Conversations into Conversion Data

Events are powerful brand-building opportunities, but too many teams walk away with a fishbowl of business cards and no follow-up plan.Done right, events can be your most effective first-party data acquisition channel—and a major source of conversion-ready leads.

5 Steps to Smarter Event Lead Capture

  1. Pre-event segmentation: Know your ideal audience and prep forms, flows, and offers accordingly.
  2. Live capture stations: Use QR codes, tablets, or SMS to collect data in real time with clear CTAs.
  3. Incentivized opt-ins: Offer value in exchange for information—content, discount, access, giveaway.
  4. Tag + track: Make sure lead source and interest type are tagged for smarter follow-up.
  5. Follow-up within 48 hours: Set up an automated or semi-automated drip to stay top of mind.

Always-on marketing strategies for small teams

Building Always-On Marketing Systems (Even with a Small Team)

Real Example

At a recent food expo, we created a mobile survey + SMS opt-in funnel that captured:

  • Product preferences
  • Dietary restrictions
  • Geographic location

That data was then used to segment leads into content flows that matched local retail availability. Conversion uplift? 28%.

Final Thought

Don’t let warm leads go cold. The best event ROI comes from what happens after the handshake. Structure your tech and team to carry the conversation forward—automatically.

March 5, 2025  

From Scan to Strategy: How QR Code Data Can Fuel Smarter Campaigns

QR codes aren’t just convenient—they’re powerful gateways to understanding consumer behavior. When used strategically, they generate first-party data that reveals intent, location, and engagement depth.

At events, on packaging, in print—every scan tells a story. But the story only becomes insight when you track what happens after the scan.

How to Strategically Use QR Codes

  1. Link to segmented content – Direct different QR codes to different landing pages or offers based on location or format.
  2. Track entry points – Know where the scan came from (print ad vs. in-store vs. event signage).
  3. Capture metadata – Use UTM parameters or campaign tracking to layer behavioral context.

Learn how behavioral data drives campaign strategy

The Hidden Value of Behavioral Data in Campaign Strategy

Real Example

We helped a CPG brand set up unique QR codes for:

  • Packaging (linked to heating instructions + loyalty opt-in)
  • Event booth signage (linked to recipe downloads)
  • Table tents at a sponsored dinner (linked to a product feedback form)

By combining the scan data with purchase redemptions and follow-up SMS flows, they increased trial-to-purchase rates by 22%.

Best Practices for Campaign Use

  • Keep load time < 2 seconds
  • Use mobile-optimized pages
  • Include a clear CTA at the point of scan

Final Thought

QR codes are more than access tools. They’re insight engines—and when you treat them that way, every scan becomes a chance to personalize, learn, and improve your next move.