Building AI-Enhanced Workflows for Boutique Marketing Teams

Small teams don’t need to think small. When used strategically, AI tools can unlock big-agency output with boutique agility.

We use systems like ChatGPT, Motion, Fathom, and Zapier to streamline planning, execution, and communication.

See how we use these workflows in always-on systems

Key Tools We Use

  • ChatGPT + custom agents for content drafts and research
  • Motion for daily priority planning based on project velocity
  • Zapier for data handoffs and task automation
  • Fathom for instant call summaries + action items

Example Workflow: Content Repurposing

  • A podcast episode becomes:
  • Summary and transcript (Fathom)
  • Blog post draft (ChatGPT)
  • 3 social posts (GPT + Notion)
  • Email teaser (Klaviyo flow)

Final Thought

AI doesn’t replace creativity it removes friction so your team can stay in flow. Build systems that make space for what humans do best: strategic thinking and storytelling.