Make It Count

Back in the day I was featured on AT&T The Bridge as an expert for startups looking to grow their businesses. In this video, I discuss the importance of analytics when it comes to growing your business.

This content originally existed on www.thebridge.att.net where users could find more tools, tips and learnings used by leaders in culture, commerce and community.

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How to Influence People

We have all seen it; the “testimonial” photos from reality starts on Instagram about skinny teas, waist trainers and teeth whitening. We roll our eyes and scroll past the image, but one cannot help but wonder: “How much did that person get paid to post that?” Yes, there’s money to be made, perks and VIP swag for brand influencers; but, before you start buying followers and likes trying to get your social weight up, check out what a job description for the role of endorser might look like.