From Booth to Inbox: Building Better Post-Event Funnels

The event is just the beginning. Most of your ROI will come after the booth is packed up.

But if your post-event funnel is slow, generic, or nonexistent—you’re leaving leads (and money) on the table.

Better Funnel Design

1. Pre-tag your leads: Capture source, interest, and urgency
2. Automated email flows: First message goes out within 24 hours
3. Content match: Send the right download, coupon, or demo based on their interest
4. Route hot leads: Flag VIPs for personal follow-up

Real Example

At a food service show, we deployed a simple 3-step flow:

• SMS opt-in at booth → tagged by interest (menu planning, prep ease, etc.)
• Automated email with relevant content
• High-interest leads pushed to HubSpot sales pipeline

Conversion? 39% higher than the previous year.

Related Article

Lead Generation at Events: Turning Conversations into Conversion Data

Final Thought

Don’t make your best event leads wait. Build systems that move as fast as your conversation—and keep the relationship going.