June 15, 2025  

The Rise of DIY Data Teams: Training Non-Analysts to Find Insights

Not every team can afford a full-time analyst. But every marketer should be empowered to find and act on insights.

That’s the idea behind DIY data teams—training your non-analyst team members to:

  • Spot patterns in dashboards
  • Interpret consumer behavior
  • Test hypotheses with basic tools

Why This Matters

When data stays siloed, so does innovation. But when strategists, creatives, and account leads can spot trends, they bring faster, smarter thinking to the table.

How to Build Your DIY Data Culture

  1. Start with tools they know – Google Analytics, HubSpot, even Airtable.
  2. Train to ask better questions – What are we assuming? What would disprove it?
  3. Create templates – Reporting templates, hypothesis frameworks, data audit checklists.
  4. Celebrate insight wins – Make data part of the culture.

Example

An event marketing team created a “Top 5 Audience Behaviors” report each month. The junior coordinator noticed that early clickers always preferred mobile over desktop. That insight shaped the next campaign layout—and boosted signups by 17%.

Related Article

What Your Email List Isn’t Telling You

Final Thought

You don’t need a data science degree to be data smart. Just the right mindset, tools, and encouragement.

March 5, 2025  

From Scan to Strategy: How QR Code Data Can Fuel Smarter Campaigns

QR codes aren’t just convenient—they’re powerful gateways to understanding consumer behavior. When used strategically, they generate first-party data that reveals intent, location, and engagement depth.

At events, on packaging, in print—every scan tells a story. But the story only becomes insight when you track what happens after the scan.

How to Strategically Use QR Codes

  1. Link to segmented content – Direct different QR codes to different landing pages or offers based on location or format.
  2. Track entry points – Know where the scan came from (print ad vs. in-store vs. event signage).
  3. Capture metadata – Use UTM parameters or campaign tracking to layer behavioral context.

Learn how behavioral data drives campaign strategy

The Hidden Value of Behavioral Data in Campaign Strategy

Real Example

We helped a CPG brand set up unique QR codes for:

  • Packaging (linked to heating instructions + loyalty opt-in)
  • Event booth signage (linked to recipe downloads)
  • Table tents at a sponsored dinner (linked to a product feedback form)

By combining the scan data with purchase redemptions and follow-up SMS flows, they increased trial-to-purchase rates by 22%.

Best Practices for Campaign Use

  • Keep load time < 2 seconds
  • Use mobile-optimized pages
  • Include a clear CTA at the point of scan

Final Thought

QR codes are more than access tools. They’re insight engines—and when you treat them that way, every scan becomes a chance to personalize, learn, and improve your next move.