July 15, 2025  

The Multi-Tool Mindset: Using Multiple AI Platforms to Get Better Results

Relying on a single AI platform is like expecting one employee to do everything. Your best results come from a stack of tools that play to different strengths.

Why You Need a Multi-Tool Stack

  • ChatGPT excels at ideation, scripting, and conversational tone
  • Motion shines for project management & prioritization
  • Midjourney / Adobe Firefly helps visualize moodboards, ads, or content themes
  • Zapier / Make connects your tools behind the scenes

How to Design Your AI Stack

  1. Define the workflow you want to enhance
  2. Choose tools that specialize—not generalize
  3. Train your team to recognize the strengths of each

Real Workflow Example

Campaign ideation → Prompt ChatGPT for theme + copy variants → Export to Trello via Zapier → Auto-assign to Motion with deadlines → Creative dev uses AI design tools → Ready to publish.

Related Article

Building AI-Enhanced Workflows for Boutique Marketing Teams
Building Always-On Marketing Systems (Even with a Small Team)

Final Thought

Great marketing isn’t about replacing humans with AI—it’s about enhancing human creativity with smart tech choreography.

June 5, 2025  

What Your Email List Isn’t Telling You

Your email list may have names and emails—but is that enough? Without enrichment, tagging, and behavior insights, most brands are flying blind.

Your email list should tell you:

  • Who your subscribers really are
  • What they’re interested in
  • Where they are in the journey

If you’re only looking at open rates and click-throughs, you’re missing the opportunity to create personalized, sequenced experiences that drive real conversion.

Signals to Track Beyond the Basics

  • Pages visited before subscribing
  • Survey responses or quiz inputs
  • Product categories clicked (even if not purchased)
  • Timing patterns (when they engage most)

Tools to Fill the Gaps

  • Klaviyo: Segment based on behavior & purchase intent
  • Clearbit or 3rd-party enrichment tools: Add firmographic or demographic data
  • Custom fields: Ask for preferences via onboarding or re-engagement flows

Example

A beauty brand added a “hair texture” question to their welcome flow. This one data point allowed them to:

  • Recommend specific products
  • Send fewer emails—but with higher engagement
  • Build loyalty with targeted tutorials

Related Article

The Rise of DIY Data Teams: Training Non-Analysts to Find Insights

Final Thought

Your email list is a living asset. Feed it data, and it will feed your growth. Don’t settle for static lists—build dynamic relationships.

February 15, 2025  

Building AI-Enhanced Workflows for Boutique Marketing Teams

Small teams don’t need to think small. When used strategically, AI tools can unlock big-agency output with boutique agility.

We use systems like ChatGPT, Motion, Fathom, and Zapier to streamline planning, execution, and communication.

See how we use these workflows in always-on systems

Building Always-On Marketing Systems (Even with a Small Team)

Key Tools We Use

  • ChatGPT + custom agents for content drafts and research
  • Motion for daily priority planning based on project velocity
  • Zapier for data handoffs and task automation
  • Fathom for instant call summaries + action items

Example Workflow: Content Repurposing

  • A podcast episode becomes:
  • Summary and transcript (Fathom)
  • Blog post draft (ChatGPT)
  • 3 social posts (GPT + Notion)
  • Email teaser (Klaviyo flow)

Final Thought

AI doesn’t replace creativity it removes friction so your team can stay in flow. Build systems that make space for what humans do best: strategic thinking and storytelling.

January 15, 2025  

Why Your Martech Stack Should Serve People, Not Just Data

It’s tempting to keep adding tools. One for email. One for analytics. One for project management. But the more tools you add, the more complexity and friction you may create for your team and your audience.

Instead, we ask clients: Does your stack serve people or does it serve itself?

A People-First Martech Philosophy:

  1. Prioritize usability. If your team dreads logging in, the tool is working against you.
  2. Connect front-end experience with backend insights. Tools like HubSpot, Klaviyo, and Fathom should enhance not complicate the customer journey.
  3. Build for real workflows. Think about what your team actually does. Not just what vendors say is possible.

Learn how to build an always-on system without a big team

Building Always-On Marketing Systems (Even with a Small Team)

Final Thought:

Tech should never be a barrier to connection. Use your martech stack to enhance human touchpoints, not replace them.